Spikes Asia 2018: Special reports | Celebrating 250 years of endorsements - Part 2 | WPP merges Y&R and VML

View in web browser   Thursday, 27 September, 2018 Blog: 250 years of celebrity endorsements - Part 2 Sandeep Goyal This is the second part of our five part series that celebrates 250 years of celebrity endorsements   Tangrams Effectiveness Awards: The Womb delivers Campaign India Team The agency bags a Platinum and three Golds; Mindshare also bags Gold   WPP merges Y&R and VML under Jon Cook Daniel Farey-Jones Y&R CEO David Sable is named non-executive chairman of VMLY&R.   Spikes Asia 2018: A better way to game the Olympic games Matthew Miller Spend huge money to be an Olympic sponsor, or try to hijack the event? What if a contingent from MullenLowe told you there is a better way?   Spikes Asia 2018: 'We need to tear down barriers to get genuine creativity': Scott Donaton Campaign India Team The chief creative and content officer of Digitas spoke about how agencies need to evolve   Spikes Asia 2018: '70 per cent of content made today doesn't drive business results' Campaign India Team Jatinder Sandhu and Udara Withana of Dentsu explain four steps brands and agencies should keep in mind when creating purposeful content   Digitas elevates Mark McDonald to head of creative, India Campaign India Team He was previously head of the agency's Mumbai office   Editor's Picks Blog: The pros and cons of having co-CEOs Carol Goyal Is it a good idea for advertising agencies to have co-CEOs running the show?   "Indians consuming more mobile data than US and China combined": Rajan Anandan, Google Campaign India Team The Google India chief was speaking at the annual AAAI Subhas Ghosal memorial lecture 2018 in Mumbai last evening   Blog: Sepia-toned influence - a note on nostalgia in marketing Aditi Anand The author explains why nostalgia is a win win for marketers   Spikes Asia 2018: 'Our industry has been lazy in tackling creativity' Campaign India Team Aline Santos, Unilever's EVP - global marketing and head of global diversity and inclusion spoke about the importance of #Unstereotype on day one of Spikes Asia

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