Vice's Virtue launches in APAC | Radisson brand chief explains 'integrated differentiation' | HKTB offers charming Sham Shui Po visits |

Plus: Promoting rugby as a mental game | Machine learning | Cheil relaunches in Europe

View in web browser   Thursday, 20 September, 2018 Virtue officially launches in APAC Faaez Samadi Vice creative agency opens three offices in the region and announces key hires.   HKTB and Grey champion Hong Kong's Sham Shui Po Ad Nut While they might not change anyone's lives, Grey Group's new 'Every Bit Local' campaign films for HKTB are a quiet pleasure in a shouty world.   Consistency key to Radisson brand overhaul Faaez Samadi Realigning its hotel groups under one master brand is the first big step in creating an experience-first hospitality brand for the future, says Eric de Neef.     Mitsubishi Estate positions rugby as a cerebral sport David Blecken The real estate developer is working with Dentsu to overcome Japan's perception of rugby players as brainless musclemen.   Cheil Europe relaunches with customer experience proposition Matthew Chapman Restructure will create five divisions within the group.   Who knew missing the big moments was funny? Ad Nut Heineken taps into a football fan's worst nightmare, but says it's ok, because Andrea Pirlo.   Mastercard is first global sponsor of League of Legends Matthew Chapman Three-year deal is the first for the Riot Games title.   Machine learning improves campaign effectiveness: Study Lindsay Stein Magna, IPG Media Lab and true[X] teamed up on the research.   Editor's Picks Meet the 2018 Women to Watch: Mabel Lu of Cosmose Learn about Mabel Lu and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.   A lot of glass was harmed in this product demo (on purpose) Ad Nut You might not need a 38,000-kilogram front-end loader meant for mining operations, but you may very well want one after seeing this ad by Forsman & Bodenfors.   Promoted Exploring esports: Modding for diversity Justin Hulog Riot Games Southeast Asia's Justin Hulog weighs in on the importance of inclusivity in the growing esports community   Briefs: Deliveroo, Golin, OMD, Mango, The Insiders, INVNT, Starhub Curiosity, TBWAHakuhodo, HH Global Keep tabs on people moves and account news.   Alert: Final nomination deadline today The deadline for 40 Under 40 nominations is today at 18:00 (SG/HK).   Promoted 'Failing to plan is planning to fail': Josh Quek on programmatic stepping stones Josh Quek Xaxis Singapore's GM opens up about the realities of programmatic, and the facets of successful campaigns.   Events Brands in Motion Breakfast Briefing Sep 21, 2018 Metta   Spikes Asia Festival of Creativity Sep 26 - 28, 2018 Suntec Convention Centre

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.