Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market?

SEW | Daily By the end of 2017, there were 772 million internet users in China according to CNNIC. That's more than the whole continent of Europe, and around double the netizens in North America. According to Alexa, Baidu is the fourth most popular website globally (behind Google, YouTube, and Facebook). The really important fact, however, is that internet use in China is overwhelmingly done on mobile. Again, the CNNIC reports that 97.5% of Chinese internet users are going online via mobile devices. Shenma, China's "mobile-only" search option (that also happens to be very geared toward shopping) is advancing. And top it all off, Google is also rearing to launch a mobile-centric search platform in China. Will Baidu's strength hold? Luke Richards, one of our favorite writers on alternative search engines (among other things), gives us a rundown of the situation. In other news, we have a few passes left for our Transformation of Search summit in New York on October 19. If you'd like to try your luck to win a free one, complete our quick 1 question survey. Today's Top Story Baidu: Can the search giant hold firm in China's increasingly competitive mobile market? A look at China's search giant Baidu. Against mobile-first Shenma, and potential for Google to enter the gray, can they stay competitive? by Luke Richards Featured Report: What goes on in our readers' heads? Consumers have changed the way they interact and engage with content online, but businesses are still creating content that replicates the printed format of the past. Download this new report and learn ways to unlock your contents true value and cut through the noise of outdated content. Download now Industry Q&A with SAP on digital transformation and search We're all scrambling to keep up with digital transformation, navigate which new technology is right for us, and nail that elusive "omnichannel, seamless, ultimate customer experience."… Read more by Kimberly Collins Social How to blend performance and branding for a Q4 boost Q4 is right around the corner, and that means digital marketers need to be on top of their game in planning, building, executing, and converting. But when you are looking to really scale revenue and new customers this holiday season, you'll have to incorporate… Read more by Sana Ansari What is social media listening (and how it can help your SEO) The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn't left behind in these debates and, like many others, realized after a while that social media is needed for a full and… Read more by Aleh Barysevich Content Types of Google link penalties to avoid for your website Having your own full-fledged website and running it through good rankings is quite an accomplishment. Obviously, there are all kinds of webmasters who resort to adopting the various way to boost their site rankings. These ways can be ethical as well as… Read more by Lucy Barret Events Q&A with Google on the future of search Search marketing is undergoing rapid transformation driven by new technologies. Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain all impact how we search for information and buy products and services online. Read more by Kimberly Collins Latest Report Useful links Promote your business 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com

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