AIA's new tagline | Serena proves she's not untouchable | BBC's attribution bid

View in web browser   Monday, 24 September, 2018 Ode to female pleasure gets a lift from Serena Williams' serenade Ad Nut The tennis superstar's rendition of the breast-cancer awareness anthem 'I touch myself' is as powerful as her forehand.   Plainly powerful? AIA's straightforward new promise Matthew Miller From ''The real life company' to 'Healthier, longer, better lives'.   BBC News fights back against last click attribution Robert Sawatzky New global study and ad tool aimed at countering a "dumb" metric.     MediaCom hires APAC product lead Faaez Samadi Newly-created role to oversee development of agency products across content, digital and data.   Marc Pritchard shares personal journey around bias and labels Lindsay Stein "This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."   Editor's Picks Crazy rich Asia (or at least richer) Faaez Samadi Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.   Storytelling in six seconds or less Arthur Policarpio Simple tips for winning with content snacking in the mobile era   Events Spikes Asia Festival of Creativity Sep 26 - 28, 2018 Suntec Convention Centre   Tangrams Effectiveness Sep 26, 2018 - Sep 28, 2017 Suntec Convention Centre

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