Sennheiser regional account won | Raya ads | Adspend forecast improves | Sorrell looms large over WPP meeting

Plus: BBDO expands 'Heels of Steel' | Australia's sector bright spots | Header bidding

View in web browser   Thursday, 14 June, 2018 Sennheiser awards regional social-media AOR Matthew Miller Digital and social-media agency Red2 Digital will run the account out of Vietnam.   Exile Hiro set to introduce Japan's LDH to world at Cannes David Blecken An eclectic talent-management and entertainment company run by a well-known Japanese dancer turned producer is making a play for worldwide brand attention next week.   Festivities, family, fights and forgiveness: 2018 Raya ads Ad Nut Our pal Ad Nut gets merry reviewing this year's crop of Raya campaigns from Malaysia and Indonesia.     BBDO expands 'Heels of Steel' diversity project Olivia Parker BBDO is extending its Heels of Steel talk series to more Southeast Asian markets, inviting female speakers to come and inspire young employees.   Grocery, health are bright spots in sluggish Australia: Nielsen Net disposable income is down and consumer confidence remains flat—but there is room for cautious optimism in some corners of the Australian market.   Dentsu Aegis raises 2018 forecast for global, APAC adspend Gideon Spanier, Staff Reporters Asia will contribute more than 40% of the global adspend growth, according to the company's latest forecast.   'The elephant in the room': Absent Sorrell inspires anger and affection at WPP Gideon Spanier, Simon Gwynn While Sir Martin Sorrell faces claims of bullying behaviour and paying for a prostitute, the ad group will be breathing a sigh of relief after an AGM that avoided a showdown.   JCDecaux launches programmatic trading platform: a 'catalyst' for outdoor media Emily Tan The platform, launching in the UK and US, is slated to roll out soon in more markets, including Hong Kong, Australia and Singapore.   Editor's Picks The future of header bidding lies in transparency Keisuke Meguro How is header bidding evolving as a catalyst for programmatic growth, and what does the future hold for this beneficial technology?   PR Awards Asia 2018 winners Staff Reporters The 2018 PR Awards Asia were handed out in a ceremony Wednesday evening in Hong Kong.   See what you missed at CampaignComms: Our editors covered it live Staff Reporters Our editors' shared insights from Campaign's conference on the evolution of communications, which took place in Hong Kong on 13 June.   The unofficial route to World Cup glory Wali Khan Winning through content creation: The case for not becoming an official FIFA World Cup partner.   Events The Trade Desk Programmatic Breakfast Briefing Jul 12, 2018 Eaton Club   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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