Ogilvy rebrands: CEO Seifert explains why

View in web browser   Tuesday, 05 June, 2018 Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose (ID:1466605) Claire Beale Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organisational structure that chief executive John Seifert says will "build a new model for our industry".

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