China's top 100 Brands | APAC Cannes contenders | The race to win esports

View in web browser   Monday, 18 June, 2018 China's top 100 brands for 2018 Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.   Premium Esports: the newest battleground for brands Regan Leggett Opportunities abound in the esports space but brands need a clear strategy and reliable measurement methods, finds Nielsen.   India, Australia make it to shortlists for Glass, Titanium, Innovation Staff Reporters Cannes 2018: Australia garners five nods across the three categories, and India six.     Q&A: Where brands go wrong with content creation David Blecken Most marketers are still too heavy handed in their approach to entertainment, says Sarah Armand, The Huffington Post's head of content partnerships.   Cannes awards entries fall by a fifth in watershed year Brittaney Kiefer The festival received 32,372 entries, down from 41,170 in 2017.   Editor's Picks Exile Hiro set to introduce Japan's LDH to world at Cannes David Blecken An eclectic talent-management and entertainment company run by a well-known Japanese dancer turned producer is making a play for worldwide brand attention next week.   Havas China creative CEO steps down Jenny Chan 陳詠欣 Donald Chan will most likely be venturing into the startup space.   Promoted Shadow Factory makes push for VR, AR in marketing Staff Writer From virtual tours to Facebook's mobile camera effects, the company is pushing the envelope in creativity and technology.   Promoted AdColony Joins Coalition for Better Ads Staff Writer Mobile partners to provide data-based best practices for in-app ad experiences.   Events The Trade Desk Programmatic Breakfast Briefing Jul 12, 2018 Eaton Club   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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