Asia's Top 1000 brands video tour | Ogilvy PR Australia becomes OPR | Sustainability-washing is not a good idea

Plus: What do you think of Ogilvy's new identity? | Appointments at TBWA, Lynxeye

View in web browser   Wednesday, 06 June, 2018 Video tour: Our editors introduce the Top 1000 Staff Reporters Our editors explain the new features of our Asia's Top 1000 Brands report for 2018, and run down the biggest stories arising from the survey.   Amazon and Lazada click with consumers Robert Sawatzky Not all ecommerce brands are capitalising on the steady rise in online shopping. Top players Amazon, Lazada and Taobao saw strong gains but others like Ebay, Rakuten, Zalora and Flipkart still have work to do.   Ogilvy PR Australia splits from Ogilvy, rebrands as OPR Matthew Miller WPP AUNZ spins the public-relations unit out as a separate business.     Dentsu offers advice on avoiding 'SDGs washing' David Blecken The release of a guide to effective communication around sustainable development goals (SDGs) suggests many companies are still failing to present their actions to the public in an honest, straightforward way.   TBWA names regional data lead Oliver Kunze takes up a newly created position in Singapore. Plus, moves and wins involving Edelman, DDB, JWT, GPJ, and Text100.   Ogilvy unveils new identity Claire Beale Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organisational structure that chief executive John Seifert says will "build a new model for our industry".   Consultant Lynxeye names Asia MD Matthew Miller Former Fox Networks Group Asia executive Lucien Harrington will lead the management and strategy consultancy's Singapore office.   Godiva brings on McCann for global creative Lindsay Stein The Interpublic Group agency's London office will lead the account.   Editor's Picks Poll: What do you think of Ogilvy's new logo? Take our Twitter poll.   Mastercard drops 'goal-for-meals' campaign after backlash John Harrington Mastercard was accused of turning the World Cup into the hunger games.   Why Cannes named Spotify, not a person, for top media honours this year Emily Tan Spotify's co-founder and chief executive Daniel Ek was named the media person of the year but requested for the entire organisation to receive the honour.   SmarTone targets drama addicts during their commute Matthew Miller With help from OMD and video provider MyTV Super, SmartTone is targetting on-the-go TV watchers to suggest they might enjoy their shows more with better mobile service.   See 50+ APAC Cannes contenders APAC creative leaders tell us what will win and why.   Promoted Cheil marks innovation, global expansion as the way forward Staff Writer Campaign Asia toured the agency's China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.   Promoted How Singapore Tourism Board is bringing the city's stories to life through sports marketing Staff Writer Activating experiences around premier sporting events-including the WTA Finals-the city-state is establishing itself as a global sports and lifestyle destination.   Events CampaignComms Jun 13, 2018 J.W Marriott   PR Awards Asia 2018 Jun 13, 2018 JW Marriott Hotel

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