Asia's Top 1000 Brands: Facebook Live at 2 pm today, Google joins the top 10, Fast fashion brands in fashion

Plus: Why HKTB is underwriting a second reality TV show | Cannes and the state of Chinese creativity

View in web browser   Tuesday, 05 June, 2018 Top 1000 Brands on Facebook Live at 2 pm today Join us at 2 pm (HK/SG) for a tour of the 2018 Asia's Top 1000 Brands and a look at some of the big stories from this year's research.   Google makes the Top 10 Olivia Parker The brand is extremely popular with Asian consumers—for more than just its search capabilities. Could it be the future No. 1 brand in the Top 1000?   Fast fashion brands wearing it well with consumers Olivia Parker Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.     Why and how HKTB re-upped for a reality show with Kix Soon Chen Kang 江欣珍 Aiming for the Southeast Asia market, the tourism authority has signed on to follow up 2016's 'Ultimate BROcation', but is reformulating the format of the show.   Premium Cannes, culture and the state of Chinese creativity Matthew Keegan China is frequently accused of lacking innate creativity, and homegrown campaigns rarely do well at Cannes. But are China's next generation of digital-obsessed creative hotshots cultivating—or killing—great imaginative work?   WPP investor pressure to sell Kantar could open door to Sorrell acquisition spree Simon Gwynn A sale of Kantar would be "favourably viewed by investors who have come to dislike the data business", according to a financial analyst.   Editor's Picks VisMin: The Philippines' country within a country Raymond Dennis Lapeña Digital marketing targeting the VisMin region can be immensely rewarding for brands, but marketers must realise the audience differs in significant ways from that in Luzon.   Wise up: The big mistakes luxury brands are making with China's Gen Z Christine Lee Luxury retailers are making a host of mistakes from confusing 'Gen Z' with millennials, to missing the current mania for limited editions, to picking the wrong celebrity endorsements.   'The hunger games': Mastercard under fire for 'goals for meals' campaign John Harrington Is a campaign that promises to donate 10,000 meals to children each time Messi or Neymar Jr scores "gamifying starvation"?   Gender equality: Change not happening fast enough Campaign Asia-Pacific and Kantar's investigation into perceptions of gender in the industry finds that change is coming too slowly, and sexual harassment is not a small problem.   Events Event Marketing Awards Jun 6, 2018 Hong Kong   CampaignComms Jun 13, 2018 J.W Marriott

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