ASIA's TOP 1000 BRANDS 2018 UNVEILED: See our exclusive ranking and analysis

Plus: 4 takeaways from the Women Leading Change conference | Google links AdWords to landing-page tool

View in web browser   Monday, 04 June, 2018 Here are Asia's Top 1000 Brands for 2018 Staff Reporters Google, Amazon and fast-fashion brands feature among this year's key climbers in our eagerly anticipated annual survey of brand reputation.   Solid Samsung still Asia's favourite brand Olivia Parker The past 12 months have seen Samsung dial up the social awareness campaigns and release a string of hot new products—but its the brand's size and 'traditional' marketing methods that keep it at the top, say experts.   Xiaomi takes over as Asia's top Chinese brand Robert Sawatzky Lenovo tumbles from its perch.     4 key takeaways from the Women Leading Change conference Olivia Parker, Faaez Samadi One year on from Campaign's inaugural gender diversity study, there's still an enormous amount of work to do.   Gender equality: Change not happening fast enough Campaign Asia-Pacific and Kantar's investigation into perceptions of gender in the industry finds that change is coming too slowly, and sexual harassment is not a small problem.   Community before communication Lydia Lee Mentorship, training and pathways are essential for any company seeking to communicate effectively, says Campaign's Women Leading Change Mentor of the Year.   Women Leading Change Awards winners Staff Reporters The winners of the Women Leading Change Awards were revealed Thursday night in Singapore.   Google links landing-page customisation tool with AdWords Babar Khan Javed Optimize, the real-time landing page modification tool that integrates with Analytics and AdWords, is now open to non-enterprise level users of Google's paid search platforms.   Editor's Picks Cannes contenders: 'Sumo Girls 82 Techniques' by Dentsu Design Staff Reporters Hokkoku Shimbun newspaper's campaign to promote sumo wrestling in Japan in a new way won over critics with its aesthetic artistry.   Cannes contenders: 'Stop the horror' by Cummins & Partners Staff Reporters An uncompromising argument for assisted-dying legislation.   Cannes contenders: 'Re:scam' by DDB New Zealand Staff Reporters This campaign for Netsafe turned the tables on would-be scammers by tying them up in fruitless chats.   See 50+ APAC Cannes contenders APAC creative leaders tell us what will win and why.   Mercedes-Benz returns to scene of dramatic 1990 ad Ad Nut Company takes man who survived driving off a 100-metre cliff for a ride in an autonomous vehicle.   Events Event Marketing Awards Jun 6, 2018 Hong Kong   CampaignComms Jun 13, 2018 J.W Marriott

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