Unilever's candid industry view | WPP & Sorrell | IPG Mediabrands China hire

View in web browser   Thursday, 05 April, 2018 IPG Mediabrands bolsters China leadership Faaez Samadi Industry veteran will lead local Reprise outfit.   The view from Unilever: Forceful takes on 5 big issues Matthew Miller The viewability discussion beggars belief, the term 'ad fraud' puts lipstick on a pig, and people not ready for GDPR now are probably 'screwed', according to Unilever's David Porter.   Gender equality: Have things improved at all? Olivia Parker Two days left to give us your opinions on the industry's progress toward gender equality.     Four things Japan and Islam have in common Azraai Azmi In drawing parallels between his own culture and Japan's, a young Malaysian considers the opportunity for Japanese companies to appeal to Muslim consumers on a higher level.   Who - if anyone - could replace Martin Sorrell? Jeremy Lee With Sir Martin Sorrell under internal investigation, who could take up his role if he leaves? Campaign identifies some possible runners and riders.   YouTube will now monetize on skipped ads Babar Khan Javed The year 2007 called, it wants you to give vanity metrics another shot.   Editor's Picks WPP staff stunned by 'serious' Sorrell investigation Gideon Spanier Most WPP staff were stunned by the news that Sir Martin Sorrell is facing an investigation into his personal conduct and use of company assets.   Test, break, learn, repeat...or pack your bags Babar Khan Javed Consistency of clarity and thought from the entire team allows creatives to develop evergreen messages that resonate over the long term, according to panellists at Campaign360.   Erin Johnson reacts to JWT and WPP Gustavo Martinez sexual harassment settlement Oliver McAteer It brings a close to a heated legal battle that dragged for years.   Tangrams deadline extended, jury presidents named Staff Entry deadline extended to 20 April as Unilever's David Porter and Josephine Tan of McDonald's join as the first two jury presidents.   Triumph ditches 'Kawaii' for edgier underwear ad in Japan Olivia Parker Amo's Style ushers in its new 'more contemporary' direction with a signature dance routine and a collection of fashion-forward 'movers' to demonstrate it.   Google to delist cryptocurrency mining extensions Babar Khan Javed Weeks after Apple ejected Calendar 2 from the App Store for mining cryptocurrency at the expense of the user experience, Google has declared a ban on all extensions that mine.   Events Digital360Festival Apr 25 - 26, 2018 JW Marriott Hotel Shanghai at Tomorrow Square   DigitalWorks Apr 25, 2018 Shanghai

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