The challenge to BAT | Visa's unlikely innovation push | Digital marketers' headaches

View in web browser   Monday, 02 April, 2018 Premium Are the BAT titans watching their backs? Helen Roxburgh Meet three smaller upstarts who may yet challenge Baidu, Alibaba and Tencent's digital dominance in China.   Use debit for the small stuff, Visa tells Japan David Blecken New work demonstrates the convenience of cards for everyday purchases.   Premium has been redefined in programmatic: BBC Babar Khan Javed The BBC claims its bets on contextual programmatic have paid off.     Don't underestimate the power of a mobile gaming strategy Kevin Smyth Mobile gaming is undoubtedly the most untapped advertiser opportunity in digital. Even if you don't sell games.   The top challenges facing digital marketers Robert Sawatzky APAC brand marketers shared their top challenges at a roundtable sponsored by digital media agency Essence, co-moderated by Campaign's Faaez Samadi   Tiger Beer champions emerging Asian talent Babar Khan Javed Brand continues its 'uncaged' theme with a 13-market campaign through Marcel Sydney.   Editor's Picks Belt and Road and beyond: Advice for Chinese brands with global ambitions Soon Chen Kang 江欣珍 Chinese companies expanding internationally may need to rethink their brand messaging to build affinity, according to speakers at the Shanghai International Advertising Festival.   Who runs the world? Nike Olivia Parker Nike's latest project with W+K Shanghai is a dramatic visual coup.   How hotel smartphone brand Handy is carving out a new market serving travellers Daniel Farey-Jones The founder of Hong Kong-based Tink Labs came up with the idea for Handy, a complimentary smartphone that is now installed in 700,000 hotel rooms worldwide, four years ago.   Gender equality: Has the industry made any progress? Olivia Parker One year after agency heads signed Campaign's Mandate for Change, we are proud to launch a new survey to gauge the industry's progress toward gender equality.   Events Digital360Festival Apr 25 - 26, 2018 JW Marriott Shanghai   DigitalWorks Apr 25, 2018 Shanghai

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