Tuesday 3 April 2018

Sorrell rejects accusation | UM global CEO on consultancy disruption | Digital Media Awards shortlist

Plus: Toyota's monsters | Making video fit-for-platform | Take our followup gender survey
 
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Wednesday, 04 April, 2018

Digital Media Awards China 2018 shortlist announced

Digital Media Awards China 2018 shortlist announced

Staff Reporters

The awards will be presented on 26 April in Shanghai.

 
WPP investigation raises Sorrell succession questions

WPP investigation raises Sorrell succession questions

Lindsay Stein

'I reject the allegation unreservedly', Sorrell says.

 
With agencies and consultants, disruption goes both ways

With agencies and consultants, disruption goes both ways

Faaez Samadi

The idea that Accenture and its ilk are superseding agencies only affects those that don't change with the media landscape, according to UM's global CEO.

 
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Make video fit for platform, fit for purpose

Make video fit for platform, fit for purpose

Phil Townend, Gavin Buxton

Don't value meaningless reach over meaningful experiences, say IAB Singapore board members Phil Townend of Unruly and Gavin Buxton of SpotX.

 
Gender equality: Have things improved at all?

Gender equality: Have things improved at all?

Olivia Parker

Three days left to give us your opinions on the industry's progress toward gender equality.

 
'These children are special' says Thai autism awareness ad

'These children are special' says Thai autism awareness ad

Olivia Parker

Project by the Autistic Thai Foundation and communications brand True Corporations seeks to help people understand the qualities that make autistic children different, in a good way.

 
Toyota monster-ifies car-buying annoyances

Toyota monster-ifies car-buying annoyances

Ad Nut

The brand animates the most feared and detested parts of the traditional car-buying process, such as too-short test drives and buyer's remorse.

 
Briefs: Mie-Leng Wong joins Mondelez

Briefs: Mie-Leng Wong joins Mondelez

Plus, news on RG/A Sydney, GroupM, Valtech, Merkle, Gyro, FCB, The Story Lab, and more in our digest of people moves and account wins.

 

Editor's Picks

10 Chinese KOLs to watch
Premium

10 Chinese KOLs to watch

Staff Reporters

We asked three top influencer companies to recommend 10 key opinion leaders from China who they think will make the biggest impression on consumers in the coming months.

 
Rolls Royce Phantom likened to...a Siamese fighting fish?

Rolls Royce Phantom likened to...a Siamese fighting fish?

Ad Nut

Work from the UK: 'One of one' by Havas London for Rolls Royce.

 
The top challenges facing digital marketers

The top challenges facing digital marketers

Robert Sawatzky

APAC brand marketers shared their top challenges at a roundtable sponsored by digital media agency Essence, co-moderated by Campaign's Faaez Samadi

 
No one ever said digital transformation would be easy

No one ever said digital transformation would be easy

Matthew Miller

Advice from high-level APAC brand leaders on the reality behind a somewhat deceptive buzzword.

 

Events

Digital360Festival

Digital360Festival

Apr 25 - 26, 2018

JW Marriott Shanghai

 
DigitalWorks

DigitalWorks

Apr 25, 2018

Shanghai

 
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