Sunday, 8 April 2018

Sorrell 1-on-1 | Banyan Tree's new global agency | SK-II & Chinese youth

 
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Monday, 09 April, 2018

Sorrell: Long & short-term pressures create "an almost perfect storm"

Rick Boost, Atifa Silk

Shortly before facing his own hurricane, Sorrell sat down with Campaign Asia-Pacific.

 

SK-II finds success in selling to younger Chinese: P&G

Soon Chen Kang 江欣珍

Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.

 

Gender-equality survey: deadline extended

Olivia Parker

Do men and women really have the same opportunities at work? What needs to change before things are truly equal? Have your say before the end of the week.

 
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GroupM replaces MEC with Mediacom in Pakistan

Babar Khan Javed

With market forces preventing Maxus and MEC from merging to form Wavemaker, GroupM chose to abolish MEC as a trading desk and place the entire team in Mediacom.

 

Starcom Singapore wins Banyan Tree global remit

Faaez Samadi

Agency will handle all media work in 17 markets.

 

Editor's Picks

Facebook takes drastic measures over data privacy

Babar Khan Javed

Facebook is changing the way data is handled as the fallout from the Cambridge Analytics scandal continues.

 

Hakuhodo makes acquisitions in the US and Philippines

David Blecken

Hakuhodo DY Holdings acquires Kepler via Kyu in the US, and establishes a presence for Hakuhodo in the Philippines with a local independent agency.

 

Mead Johnson nurtures digital transformation

Jenny Chan 陳詠欣

The infant formula brand tells us how it became less reliant on China's giant digital players to focus on just one key metric: the millennial mum.

 

Events

Media360Indonesia

Media360Indonesia

Apr 23, 2018

Shangri-La Hotel Jakarta

 
Digital360Festival

Digital360Festival

Apr 25 - 26, 2018

JW Marriott Hotel Shanghai at Tomorrow Square

 
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