JWT names Bangkok CEO | VW begins global review | APAC Sorrell assessment

Plus: How watch brands are adapting | Marks & Spencer's ill-omened ending in China | Getting on with CX

View in web browser   Tuesday, 17 April, 2018 JWT names Bangkok CEO Matthew Miller Move fills role left vacant by Bob Hekkelman, who returned to his native Netherlands after 16 years with JWT and WPP.   Volkswagen begins global agency overhaul as it seeks greater brand 'consistency' Simon Gwynn Brand has 'too many' agencies, and seeks to set up a series of regional 'powerhouses', according to CMO Jochen Sengpiehl.   APAC leaders assess Sorrell's past and future impact Staff Reporters Martin Sorrell reshaped the industry in Asia. His departure from WPP may reshape it further.     Sorrell: Creating change is easier in hard times Atifa Silk, Rick Boost Just weeks before resigning, Sir Martin Sorrell sizes up the challenges posed by consultancies, tech platforms and the need for change in the final part of his Campaign interview.   IPG Mediabrands launches first APAC media lab Babar Khan Javed Twelve years after launching its first media lab in Los Angeles, IPG Mediabrands has announced that Singapore will get its own this July.   Premium Beyond time: How watch brands are adapting to survive David Blecken SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.   Integrating CX into your organisation, part 2: Not just another house guest Jeremy Thomson As customer-centric design becomes more popular more companies are realizing its importance. But most seem to see it just another pretty face.   Premium Marks & Spencer's ending in China began a decade ago Jenny Chan 陳詠欣 BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?   Editor's Picks Go social: From engagement to sales Jack Chuang Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.   Promoted Media Disruption: Where's it coming from? Rick Boost, Staff Reporters CMOs and leaders from Google, Alibaba, Oracle and agencies share their take on what's really disrupting the media industry when they drop by the OMD Backstage Pass studio during Campaign360   Experience a digital revolution at Digital360Festival Campaign Asia-Pacific The two-day event will be held at JW Marriott Shanghai on 25 and 26 April.   Calling PR Young Lions in Hong Kong Staff The first Hong Kong PR Young Lions' competition is underway and seeking entries before the May 7 deadline. Winners will head to Cannes in June.   Cannes Lions releases brand-packed 2018 festival schedule Olivia Parker Speakers from Apple, Uber and Amazon join the festival for the first time, while British singers Jessie Ware and Paloma Faith add glamour to the lineup.   Promoted AdColony receives TAG certification for fighting digital ad fraud Staff Writer The mobile video advertising leader meets stringent requirements from leading advertising accountability group.   Events Media360Indonesia Apr 23, 2018 Shangri-La Hotel Jakarta   Digital360Festival Apr 25 - 26, 2018 JW Marriott Hotel Shanghai at Tomorrow Square

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