HK Sevens laughs from Marriott | Rendang-gate's best ad reactions | JWT wins Asus work

Plus: Hakuhodo acquires in US, Philippines | Header bidding | China brand values

View in web browser   Friday, 06 April, 2018 Marriott tries for laughs with HK Sevens campaign Olivia Parker Marriott Hotels kicks off the Hong Kong Sevens with a tongue-in-cheek campaign by Ogilvy featuring Sébastien 'monument to marketing' Chabal.   Rendang-gate: 7 of the best ads from SEA brands Faaez Samadi Brands in Southeast Asia have been quick to jump on the media storm that has united Indonesia, Malaysia and Singapore.   Briefs: JWT wins global business from Asus Plus, news on Mondelez, Group IMD, RG/A Sydney, GroupM, Valtech, Merkle, Gyro, FCB, The Story Lab, and more in our digest of people moves and account wins.     Hakuhodo makes acquisitions in the US and Philippines David Blecken Hakuhodo DY Holdings acquires Kepler via Kyu in the US, and establishes a presence for Hakuhodo in the Philippines with a local independent agency.   Last chance to take our survey on gender-equality progress Olivia Parker This is the last day to give us your opinions on the industry's progress toward gender equality.   Mead Johnson nurtures digital transformation Jenny Chan 陳詠欣 The infant formula brand tells us how it became less reliant on China's giant digital players to focus on just one key metric: the millennial mum.   Want C-suite buy in? Simplify your metrics Babar Khan Javed Experts in digital transformation share how they build the business case for driving change.   Google's header bidding tool exits beta Babar Khan Javed After the likes of AppNexus and Criteo proved the commercial worth of header bidding, Google wants another slice of the publisher revenue pie.   Editor's Picks How Chinese companies are carving their success Elspeth Cheung Education and innovation are at the heart of value growth for Chinese brands, writes Kantar Millward Brown's global BrandZ valuations director.   This Snickers 2018 organiser is so bad it came out in March Ad Nut As a PR tactic in Philippines and Malaysia, the brand and BBDO Guerrero created an anti-organiser meant to depict the confusing nature of life when hungry.   Triumph ditches 'Kawaii' for edgier underwear ad in Japan Olivia Parker Amo's Style ushers in its new 'more contemporary' direction with a signature dance routine and a collection of fashion-forward 'movers' to demonstrate it.   Four things Japan and Islam have in common Azraai Azmi In drawing parallels between his own culture and Japan's, a young Malaysian considers the opportunity for Japanese companies to appeal to Muslim consumers on a higher level.   Events Media360Indonesia Apr 23, 2018 Shangri-La Hotel Jakarta   Digital360Festival Apr 25 - 26, 2018 JW Marriott Hotel Shanghai at Tomorrow Square

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