Exclusive: What Sorrell wanted for WPP | Is WPP finished? | Sorrell speaks: Quotes to Campaign through the years

Plus: The state of Japan's new economy | Zero-based budgeting polarises industry

View in web browser   Monday, 16 April, 2018 What Sorrell wanted for WPP Atifa Silk, Rick Boost Just weeks before resigning as WPP chief, Martin Sorrell talked with Campaign Asia-Pacific about his vision for the holding company he built.   Sorrell speaks: On toothpaste, egg-smashing, Maurice Levy, Asia, beancounters and more Staff Reporters Martin Sorrell was known for 'giving good quote' (as journalists say). Here are some of our favourites from chats with Campaign over the years.   Sorrell exit could spell the end for WPP, analysts say Simon Gwynn Sir Martin Sorrell's resignation as chief executive of WPP could lead to a break-up of the company and spark other major changes to the shape of the industry, according to analysts.     Notes on a scandal: Things will never be the same after Sorrell exit Claire Beale Sir Martin Sorrell's departure ends the recent turmoil, but WPP must change.   Sorrell's resignation message 'Godspeed to all of you' Staff Sir Martin Sorrell sent this statement to the staff at WPP, following his resignation as chief executive.   How an outsider shaped the global ad industry John Tylee Sir Martin Sorrell's dramatic departure from WPP has rocked the ad industry. John Tylee examines how a man who never ran an ad agency rose to become a such a dominant force in marketing communications.   Editor's Picks Promoted Media Disruption: Where's it coming from? Rick Boost, Staff Reporters CMOs and leaders from Google, Alibaba, Oracle and agencies share their take on what's really disrupting the media industry when they drop by the OMD Backstage Pass studio during Campaign360   The state of Japan's new economy David Blecken Marc Benioff, John Zimmer and Shinjiro Koizumi were among the speakers at the New Economy Summit 2018 in Tokyo discussing Japan's future. Here are some key takeaways:   Premium Zero or hero? Industry polarised on zero-based budgeting Jenny Chan 陳詠欣 Clients see it as fiscal discipline. Agencies see it as short-sightedness. As zero-based budgeting makes a comeback, we assess its values and shortcomings.   PR Awards Asia: deadline extended Olivia Parker Due to popular demand, we will be extending the deadline for entry to the PR Awards Asia until 17 April.   Events Media360Indonesia Apr 23, 2018 Shangri-La Hotel Jakarta   Digital360Festival Apr 25 - 26, 2018 JW Marriott Hotel Shanghai at Tomorrow Square

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