Cambridge Analytica: lessons for marketers | Stop flogging your staff | Dove & self-esteem issues

View in web browser   Tuesday, 10 April, 2018 Stop flogging talent, it's simple common sense: MullenLowe APAC CEO Faaez Samadi You can't properly incentivise your staff if they are asked to do one thing but judged on something else, according to Vincent Digonnet.   Dove tries to fix Japan's low 'body esteem' David Blecken A variation on the 'Sketches' theme aims to raise spirits among the world's least self-confident schoolgirls.   Six changes marketers must make after Cambridge Analytica Michael Daley No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.     Implications of Google's latest patent for SEO Babar Khan Javed Advertisers can learn more about how Google structures and values data based on the latest patent granted, taking action plans from SEO experts in Asia.   Editor's Picks Move and win roundup: Week of April 9, 2018 Staff Reporters IPG Mediabrands, Daresay, Havas, Text100 and more, in our weekly collection of people moves and account news.   SK-II finds success in selling to younger Chinese: P&G Soon Chen Kang 江欣珍 Jasmine Xu at P&G spoke about the brand's youthful revamp approach and CSR initiatives during the Shanghai International Advertising Festival held late March.   GroupM replaces MEC with Mediacom in Pakistan Babar Khan Javed With market forces preventing Maxus and MEC from merging to form Wavemaker, GroupM chose to abolish MEC as a trading desk and place the entire team in Mediacom.   Events Media360Indonesia Apr 23, 2018 Shangri-La Hotel Jakarta   Digital360Festival Apr 25 - 26, 2018 JW Marriott Hotel Shanghai at Tomorrow Square

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