Big moves in the latest New Business League | Are agency consulting units legit? | A-List nomination deadline extended

Plus: Please take our new gender-equality survey | LinkedIn intros video ads on Sponsored Content | Burson Cohn & Wolfe names leaders

View in web browser   Tuesday, 03 April, 2018 See the latest APAC New Business League figures Staff Reporters As it's early in the year, big moves up and down characterise the creative and media tables.   Can agency consulting units elevate strategic conversations? David Blecken As Dentsu joins Hakuhodo and R/GA in launching a consulting unit in Japan, we ask industry observers about the prospects for such efforts.   Burson Cohn & Wolfe announces APAC market leaders Faaez Samadi Newly-merged PR agency selects local leaders from existing talent pool.     Gender equality: Have things improved at all? Olivia Parker Four days left to give us your opinions on the industry's progress toward gender equality.   Digital A-list China nomination deadline extended Staff The deadline for nominations has been extended to this Thursday, April 5.   Briefs: GroupM, Valtech, Merkle, Gyro, FCB, The Story Lab, more Keep tabs on this week's people moves and account wins.   LinkedIn introduces video for Sponsored Content Babar Khan Javed Finally catching up to informal social-media networks, LinkedIn has launched a video format option within its Sponsored Content unit.   Publicis Media launches global commerce practice Matthew Chapman Unit will include regional commerce leads in the Americas, EMEA and APAC regions, while also overseeing commerce specialists within the individual networks.   Editor's Picks Premium 10 Chinese KOLs to watch Staff Reporters We asked three top influencer companies to recommend 10 key opinion leaders from China who they think will make the biggest impression on consumers in the coming months.   Social media has become stressful for brands: Snapchat Babar Khan Javed Snapchat's regional general manager shared a perspective shift that can reframe the mindset of a marketer looking to build engagement with social media.   At JWT, the Gustavo Martinez lawsuit passes the two year mark, with no end in sight I-Hsien Sherwood The #MeToo movement is bringing accountability to the ad industry, but it came too late to help Erin Johnson.   Use debit for the small stuff, Visa tells Japan David Blecken New work demonstrates the convenience of cards for everyday purchases.   Events Digital360Festival Apr 25 - 26, 2018 JW Marriott Shanghai   DigitalWorks Apr 25, 2018 Shanghai

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