W Asia hired for Diageo work | Tokyo2020's tech hopes | VaynerMedia eyes APAC

Plus: Supporting female-founded startups | Don't miss India's third wave | Trade Desk, MediaMath make moves |

View in web browser   Thursday, 26 October, 2017 Moët Hennessy Diageo hires W Asia Faaez Samadi Agency will handle communications strategy for key brands in Singapore.   Tokyo 2020 innovation chief hopes technology can augment Brand Japan David Blecken Olympic sponsors have a key role to play in restoring Japan's position at the forefront of global technological progress.   VaynerMedia set to enter Asia via Singapore in 2018 Babar Khan Javed We caught up with the outspoken founder & CEO of VaynerMedia to learn his perspective on the macro issues plaguing the business of advertising.     Mitsibishi Motors names global brand agency Briefs: Learn who the car company selected. Plus news from Edelman, Changi Airport, CJ E&M, DigitasLBi, AdAsia, OgilvyOne, and more, in our running roundup.   Premium India's third wave is here. Will marketers catch it? Partha Sinha Digitisation is making small-town and small-income India emerge as an accessible consumer force, which calls for a massive shift in marketing mindset, says McCann India's vice chairman and managing director.   Trade Desk acquires customer-ID company, AdBrain Emily Tan The Trade Desk integrated Adbrain in October 2015 and with the acquisition will be able to combine Adbrain's technology with login data.   Mediamath and Grapeshot team up to promise pre-bid brand safety Emily Tan The integration also provides predictive keyword targeting as well as real-time contextual targeting tool.   Editor's Picks Yes, we do need to specifically support female-founded startups Laura Green-Wilkinson While we await a world where men and women have truly equal opportunities, it's important for the industry to fund and support innovative women starting their own companies.   Create entertaining, sexy ads to lure millennials...or let them do it for you Lilian Leong The truth is, this coveted cohort is open to advertising-if they're getting something back for it, says 9GAG's chief operating officer.   Airbnb China head leaves company, as Tujia keeps expanding Daniel Meesak Company appoints Nathan Blecharczyk as new China head following Ge Hong's departure after just six months.   Promoted Infographic: How do app publishers in APAC monetise Staff Writer AdColony research shows that rewarded video is the most effective form of monetisation and the best for user experience.   Events China Innovation Summit Nov 15, 2017 Shenjing Shared Working Space, Shenzhen   Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

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