Halloween ads a mixed bag | Hong Kong wins Gay Games bid

Plus: Mobile advertising in Japan | Warc Asian Strategy Winners | Google updates location determination

View in web browser   Tuesday, 31 October, 2017 Hong Kong wins bid to host Gay Games 2022 Soon Chen Kang 江欣珍 The city's bid received support from big names such as Cathay Pacific and the Hong Kong Tourism Board.   Very few treats: Halloween ad roundup Ad Nut Our ad-obsessed pal Ad Nut hoped for more tasty tidbits from this year's crop of supposedly spooky ads.   Premium Mobile advertising in Japan: cracking the format formula David Blecken A concise guide to mobile marketing in a country where ad blocking is not yet a major issue, but could become one if advertisers fail to heed consumer preferences.     Warc announces Asian Strategy 2017 winners Staff Reporters Close to 200 entries were whittled down to a list of 16 winners, with one Grand Prix awarded.   Google updates local search results by user location Babar Khan Javed Google has updated the trigger with which it determines the location of the user.   Editor's Picks Premium Private View: Sacriligious lamb, condom training, a chatty bus Rick Boost, Jenny Chan 陳詠欣 Creatives from MullenLowe, The Purpose Group and BBH react to ads from Meat & Livestock Australia, Okamoto and Hyundai.   Automaker quality scandals: Is the 'Japan Inc' brand at risk? David Blecken As Nissan and Subaru face up to flawed quality checks in Japan, compliance among all automakers comes under the spotlight.   Today's marketers: A 'lost generation'? Faaez Samadi Facebook's Reynold D'Silva sounds an alarm for mid- to senior-level marketers.   Promoted How AXE used the power of mobile to boost its brand in Indonesia Staff Writer Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.   Events China Innovation Summit Nov 15, 2017 Shenjing Shared Working Space, Shenzhen   Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

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