LIA 2017: McCann Health sparkles | Sandeep Goyal's silver blog | Burger wars | ZEE makes peace |

View in web browser   Wednesday, 01 November, 2017 LIA 2017: McCann Health India takes top honours Campaign India Team The agency bags two Grand LIAs, nine Golds, a Silver and Bronze as it is awarded 'Global Health & Wellness Agency of the Year' and 'Global Pharmaceutical Agency of the Year'   Blog: Interests outside advertising - music to my ears Sandeep Goyal In his 25th blog for Campaign India, the author looks at how ad executives have earned their stripes and colours in fields that excite and enhance them   Burger King wades into the emoji debate Campaign India Team As KFC and McDonald's engage in a Twitter fight, the King says it gets a whopper of an advantage   KFC India engages in a duel with McDonald's in the #BurgerEmoji debate Campaign India Team Watch the film here   McDonald's India bites into the burger emoji buzz Campaign India Team Unwilling to cede advantage to rival KFC India, the fast food major responds with a video conceptualised by Leo Burnett   Comment: The contrasting approach of Punit Goenka's Zee Campaign India Team When the burger wars are out in the open, the broadcasting business makes peace   Editor's Picks Media360 India: 'We have to keep pushing the curve on measurement' Campaign India Team GroupM's CVL Srinivas moderated a panel on measurement featuring Nielsen's Prasun Basu, BARC's Partho Dasgupta and IPG Mediabrands' Shashi Sinha   View: 'Every great brand has to have a good purpose' Prasad Sangameshwaran In an uncertain world, do purpose led brands have an advantage over the others who merely focus on product attributes. Jez Frampton, global CEO, Interbrand Group, provides his point of view   Opinion: The talent you're looking for already works for you Gautam Reghunath And other lessons I've learned as a young agency leader   Comment: Agencies and their social media policies Prasad Sangameshwaran Last week's post by an Ogilvy executive on sexual harassment in agencies kicked up a social media storm. In the backdrop of that Campaign India did a dipstick among agency seniors and the crowd. This is what we found...

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