‘Brands that cover up mistakes, do worse than brands that apologise' | Opinion: What type of a client are you? | MMGB: Puma | UCWeb rolls out Ads in India

View in web browser   Monday, 30 October, 2017 'Brands that cover up mistakes, do worse than brands that apologise' Raahil Chopra CVL Srinivas and D Shivakumar discuss the importance of brand trust and list ways to build trustworthy brands   Opinion: What type of a client are you? Vandan Chopra The author lists the types of clients that are 'dangerous' for agencies to partner with   MMGB: Run the streets Campaign India Team Watch the film conceptualised by LoudMouth here   UCWeb rolls out Ads in India Raahil Chopra We caught up with Kenny Ye at the sidelines of the MMA Forum 2017 to learn more about UC's offerings in the country and what sets UC Ads apart   McDonald's kicks off global media review Omar Oakes Brand will reportedly select a number of local agencies.   Editor's Picks New Business League: September 2017 update Campaign India Team JWT and Havas consolidate their position at the top   Weekend Laugh: Producer's Diary by Dalbir Singh Dalbir Singh Kiss films' co-founder and managing partner continues with his sketches for Campaign India   View: 'Every great brand has to have a good purpose' Prasad Sangameshwaran In an uncertain world, do purpose led brands have an advantage over the others who merely focus on product attributes. Jez Frampton, global CEO, Interbrand Group, provides his point of view   Emvies 2017: Picture Gallery Rashmi Mallya At the Emvies which were held on 13 October in Mumbai, Mindshare retained the 'agency of the year' title while Star and Vodafone shared the top client accolade; Madison won the Grand Emvie

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