Uber speaks to Asians stuck in traffic | Cheil names Greater China CEO | TSLA partners with Mother

Plus: Stop obsessing over demographics | WPP sales fall | Multiple retargeting | Predictive analytics | Overestimating WeChat

View in web browser   Wednesday, 01 November, 2017 Uber takes on gridlocked Asian cities in new campaign Soon Chen Kang 江欣珍 A new campaign for the ride-hailing company by Forsman & Bodenfors specifically targets Jakarta, Bangkok and other traffic-plagued Asian cities.   Pully Chau named CEO of Cheil Greater China Staff Writer Appointment fills vacancy left by Aaron Lau earlier this year   TSLA signs partnership with Mother Faaez Samadi Alliance between independent creative shops created to strengthen both globally.     Y&R to brands: Stop obsessing over demographics Jenny Chan 陳詠欣 Y&R has launched a psychographic segmentation tool in a bid to purge Chinese adland of what it calls outdated demographic targeting.   Briefs: AdAsia, DAN, Innity, W Asia, AOI Pro, YDigital Keep up with appointments, business wins and other news in our rolling roundup. Pictured: Sam Tam, AdAsia.   Gay Games seeks more local sponsors for Hong Kong event Soon Chen Kang 江欣珍 The games will be held on Asian shores for the first time come 2018.   WPP net sales down 1.1% as it talks of 'a changing industry' Gideon Spanier Holding company outlines a "new normal of a low growth, low inflation, limited pricing power world".   Editor's Picks Chinese consumers numb about ecommerce festivals, except 11.11 Jenny Chan 陳詠欣 Enthusiasm has sagged in the face of "too many" e-commerce sales events, according to Nielsen China, except for one.   Does WeChat really deserve this much credit? Jeremy Webb When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.   Myths and facts about multiple retargeting Daniel Surmacz Contrary to misconceptions, using multiple retargeting providers on the same inventory can yield performance benefits.   Using predictive analytics to boost revenue Aditi Kohli A look at how banks and financial institutions can harness first- and third-party data to refine models of customer behaviour.   Promoted Stand up for creative Mihkel Jäätma How emotion data can help creatives regain a bigger share of the marketing budget.   Promoted Getting dirty with your marketing message Staff Writer The more it makes people laugh or cry, cringe or gasp, the better. Creating a memorable piece of content is all about transporting people off their sofa and into the wild.   Events China Innovation Summit Nov 15, 2017 Shenjing Shared Working Space, Shenzhen   Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

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