Sunday, 29 October 2017

The impact of the Nissan and Subaru quality scandals | A 'lost generation' of marketers?

Plus: Watch 3 creatives react to 3 ads | Culture must change first for digital transformation
 
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Monday, 30 October, 2017

Automaker quality scandals: Is the 'Japan Inc' brand at risk?

Automaker quality scandals: Is the 'Japan Inc' brand at risk?

David Blecken

As Nissan and Subaru face up to flawed quality checks in Japan, compliance among all automakers comes under the spotlight.

 
Private View: Sacriligious lamb, condom training, a chatty bus
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Private View: Sacriligious lamb, condom training, a chatty bus

Rick Boost

Creatives from MullenLowe, The Purpose Group and BBH react to ads from Meat & Livestock Australia, Okamoto and Hyundai.

 
Today's marketers: A 'lost generation'?

Today's marketers: A 'lost generation'?

Faaez Samadi

Facebook's Reynold D'Silva sounds an alarm for mid- to senior-level marketers.

 
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Big-bang disruption and how to deal with it

Big-bang disruption and how to deal with it

Adam Good

When companies are forced to deal with world-altering changes, culture must adapt before technology to allow digital transformation.

 
Facebook tests support for publisher subscriptions in Instant Articles

Facebook tests support for publisher subscriptions in Instant Articles

Emily Tan

According to a Facebook post, the initiative is a "direct result" of the work it has been doing via the Facebook Journalism Project.

 

Editor's Picks

Party tip: Don't use UV lamps for mood lighting

Party tip: Don't use UV lamps for mood lighting

A publication devoted to telling its audience what's hot is feeling the heat itself after some people who went to one of its events ended up with eye irritation and skin damage resembling sunburn.

 
Ikea China fails the 'leftover women'

Ikea China fails the 'leftover women'

Ad Nut

The furniture retailer issued an apology after a backlash against a sexist ad.

 
'I knew it was bad, but I never knew the full extent': Gallop

'I knew it was bad, but I never knew the full extent': Gallop

Nicola Kemp

Flooded with stories after issuing a call for women to tell her about sexual harassment in the industry, Gallop is now calling on adland to pledge not to penalise women who do come forward.

 
Stand up for creative
Promoted

Stand up for creative

Mihkel Jäätma

How emotion data can help creatives regain a bigger share of the marketing budget.

 
Why brands should consider rewarded videos and gaming apps for engagement
Promoted

Why brands should consider rewarded videos and gaming apps for engagement

Aaron Chan

Several factors make gaming apps a great option for brands.

 

Events

China Innovation Summit

China Innovation Summit

Nov 15, 2017

Shenjing Shared Working Space, Shenzhen

 
Agency of the Year 2017

Agency of the Year 2017

Dec 5 - 14, 2017

South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

 
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