HK adspend report raises a ruckus | Influencer marketing and programmatic go together

Plus: Four ways agency models are changing | New work from Ogilvy, WPP AUNZ | McDonald's: Delivery is working

View in web browser   Wednesday, 25 October, 2017 Do Hong Kong advertisers treat digital as the 'poor cousin'? Jenny Chan 陳詠欣 New adspend report shows a rise for TV, sparking a rant by one prominent digital mogul.   Influencer marketing and programmatic: A marriage of convenience Aaron Brooks Delivering KOL campaigns through programmatic could make automated ad targeting more creative and engaging, writes Aaron Brooks of Visual Amplifiers.   MSF puts people first in new HK campaign by Ogilvy Ad Nut Impartiality at the core of the humanitarian orgranisation's new outdoor visual campaign.     Four major ways the agency model is changing Melissa Lea The way that marketers and agencies work together is in a state of flux. Here are four big trends in agency models that have been developing over the past year.   Follow all the week's people news and business wins Sebastian Kim (pictured) got promoted at CJ E&M Hong Kong. Plus, news from DigitasLBi, AdAsia, OgilvyOne, Burson-Marsteller, Thrive PR, McCann, Astro and more in our running roundup.   They're dreaming of a cure for cancer (while their phones work on it) Ad Nut Australian campaign aims to get 1 million people using an app that puts smartphones to work on cancer research during idle time.   Editor's Picks McDonald's: Delivery is giving us access to a new set of customers Simon Gwynn "We know this is a revenue stream we weren't tapping into before," says CEO Steve Easterbrook of cooperative effort with Uber Eats.   Blood is normal: Why a new campaign dares to show menstrual blood Brittaney Kiefer A new ad from Bodyform and Libresse in the UK depicts real period blood. The marketer and creative team explain why they decided to break this taboo.   Monaco hosts film festival as content-marketing platform Babar Khan Javed Tourism authority for tiny country accentuates its cultural appeal in a B2C marketing effort.   Nissin invents a fork to quash offensive noodle-slurping noises Ad Nut "Firstly, we collected an enormous amount of slurping sound data."   Events China Innovation Summit Nov 15, 2017 Shenjing Shared Working Space, Shenzhen   Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

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