Uber fallout in Singapore | HK creativity at risk from China Inc | Cathay sounds off

View in web browser   Tuesday, 08 August, 2017 Fire, then no embers: How Uber's first brand crisis in Asia fizzled out Jenny Chan 陳詠欣 Snarky remarks like "If you're craving fire from your Honda Vezel, UBER" can be eliminated with assurance and assuage.   Kargo moves into New Zealand Faaez Samadi Mobile advertising firm launches in its second Asia-Pacific market   China's dominance putting HK creativity at risk Spencer Wong McCann & Spencer's chief creative officer Spencer Wong questions Hong Kong's creative future under pressure from "China Inc."     Cathay Pacific tunes into local sounds in latest campaign Ad Nut The airline's The Sounds of Travelling Well campaign features the audio bites from the Kuala Lumpur, Hong Kong, Osaka and Kyoto routes.   TVC parodies Singapore security guards Babar Khan Javed Ademco Security Group's new video parodies the new life of a security guard in a world where robots take over the detection of crimes, to highlight the need for skills development.   Editor's Picks Spikes Asia names Samsung as advertiser of the year Staff Reporters Samsung will be honoured as advertiser of the year at this year's Spikes Asia Festival.   30% growth in digital sustaining OOH market: Magna Olivia Parker A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.   Why do some Chinese KOLs spur buzz but have no commercial impact? Jenny Chan 陳詠欣 Because posts containing only a combination of hashtags can be quite meaningless.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 The Fullerton Hotel   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel

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