NewCo scraps regions | Agency-Marketer Partnership winners | Levi's ad outrage

View in web browser   Friday, 11 August, 2017 'NewCo' will scrap regional offices: Castree Robert Sawatzky Maxus APAC CEO moved to new global role in London; new GroupM company name will not begin with 'M'   Agency-Marketer Partnership Award winners Staff Reporters The results of the fourth annual Agency-Marketer Partnership Awards, recognising Asia-Pacific's most effective client-agency relationships, are in.   How Monster Energy is going cageside with One Championship in a MMA tag team Jenny Chan 陳詠欣, Rick Boost If mixed martial arts can mature in Asia in the next two years, sponsors can reap the benefits as well.     Why Levi's new ad has sparked an outcry in Australia Olivia Parker The ad, created by Monster Children Creative, is being condemned as grossly mis-representative of the national music scene.   Move and win roundup: JWT, Edelman, DDB Hong Kong, Audio Network, Williams Lea Tag and more Catch up on the notable people moves and account wins this week.   Porcine racetrack designer puts Nissan to the test David Blecken 'Pigcasso' creates something very special for the Skyline's 60th anniversary.   Caffeine fixation: McCafe aspires to the cafe culture Soon Chen Kang 江欣珍 McCafe Hong Kong's new campaign wants consumers to know that its brew is not inferior.   Editor's Picks New ANA report finds 'transparency concerns' in production process I-Hsien Sherwood In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.   P&G global adspend falls to 11-year low after digital cuts Gideon Spanier Procter & Gamble's annual ad expenditure has dropped 1.7 percent to $7.12 billion, the lowest level since 2006, after it abruptly cut its digital adspend.   Promoted Joining forces to salvage money down the drain Staff Writer With great digital spend comes great leakages. This is especially true in Southeast Asia, where there are still gaping holes in terms of media quality. Managing director Niall Hogan lends his perspective   Events Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel   Brand Summit China Aug 17, 2017 The Langham Shanghai Xintiandi

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