HK bets on esports | The most disappointing Chinese KOLs

Plus, all the week's moves and wins, disruption in PwC, how to fight the loss of impulse sales

View in web browser   Friday, 04 August, 2017 Ready player one? Hong Kong bets on esports Soon Chen Kang 江欣珍 The Hong Kong government hopes esports can be a tourism draw, starting with the ICBC (Asia) esports and Music Festival this weekend. We look at the prospects for success.   Why do some Chinese KOLs spur buzz but have no commercial impact? Jenny Chan 陳詠欣 Because posts containing only a combination of hashtags can be quite meaningless.   What 'disruption' looks like at PwC David Blecken In Japan, the company has started employing Zen principles to wake business leaders up to reality.     Sticky situation: Solutions to sales losses in impulse categories Babar Khan Javed Marketers in the confectionary and impulse categories are struggling to recuperate sales lost from ecommerce and self-checkout machines.   Premium Bravery in advertising is a relative concept James Thompson One of James Thompson's ads was praised for its boldness, but here's the true story.   Accenture marches further into marketing with Brand Learning acquisition Gideon Spanier Brand Learning Group has 120 staff with offices in London, New York and Singapore.   5 questions to ask yourself before investing in influencer marketing Paul Kontonis Whosay CMO Paul Kontonis shares his insights into the world of influencers and how to find the perfect match for your brand.   Editor's Picks Move and win roundup: Week of July 31, 2017 Staff Reporters A weekly collection of notable people moves and account news. In this edition: Hoffman Agency, Viacom, Puma, Bold Media, OMG, BBDO, CNN, more.   Alibaba unveils 'Luxury Pavilion' courting super-wealthy Chinese Yiling Pan The platform hosts Burberry, Hugo Boss, Maserati, and the LVMH-owned brands Guerlain and Zenith, all labels that already had flagship stores on Tmall.   Snap signs up measurement partners to help marketers justify spend Emily Tan Snap has launched a marketing mix modelling (MMM) partner programme that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA and Nielsen.   2017 Vietnam Young Spikes announces winners Staff Reporters The awards ceremony took place last Friday.   Promoted YouTube, Spotify, Vice and more are embracing chat extensions Staff Writer With brands finding new private avenues for communication, it's time to reevaluate the potential of IM platforms.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 The Fullerton Hotel   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel

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