Headbanging, blood and fast cars: Features on Sony, Budweiser and Porsche

Plus: Inflight magazines soar, news from ANZ, Tencent, TPL Maps

View in web browser   Tuesday, 22 August, 2017 Sony Music wants to see some headbanging David Blecken 'Make it Metal' tests metal fans'...er...mettle.   This Blood's for You: Campaign on Campaigns Robert Sawatzky, Rick Boost Budweiser led Brand Summit China delegates in Shanghai through their strategy in targeting Halloween for a major marketing push.   Porsche turns on Instragram-based 'Life Intensified' campaign Babar Khan Javed With a new campaign, Porsche Asia Pacific aims to build an association between its Macan model and the Singapore individualism movement.     Premium Inflight magazines: Paper planes soar higher Olivia Parker Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?   TPL Holdings takes on Google Maps in Pakistan Babar Khan Javed Competing head on with Google Maps, an underdog is sending ripples through the digital ecosystem.   ANZ expands support of Sydney Gay & Lesbian Mardi Gras Sydney Gay & Lesbian Mardi Gras and ANZ announced not only a renewal of the bank's longstanding sponsorship of the event for another three years (through 2020) but also a new community grants program to provide funds for LGBTQI community organisations.   Tencent signs three-year streaming deal for American football As the exclusive live-streaming partner of the National Football League (NFL) in China, Tencent will air live and on-demand games, including the playoffs and the Super Bowl.   Editor's Picks Important changes to Campaign Asia-Pacific Staff Reporters Please take a moment to register or update your registration information.   Brands after digital transformation in China should start with martech, not adtech Bryce Whitwam Martech is a lot harder than adtech because it requires a change of mindset, writes Wunderman China CEO Bryce Whitwam.   10 of the best creative bus and train handle ads in Asia Olivia Parker With a little imagination, handles inside public transport can become surprisingly successful places to advertise.   Women to Watch 2017: Vivan Wang Learn about the achievements of Vivian Wang, CMO of iQIYI in China, and the other 39 members of the 2017 Women to Watch.   Promoted Don't pay for the ad: pay for the results Staff Writer Disruptive elements like burgeoning tech and increased transparency are contributing to the growth of an outcome-based programmatic economy.   Events Media360 Indonesia Sep 14, 2017 Jakarta   Spikes Asia Festival of Creativity Sep 27 - 29, 2017 Suntec Convention Centre

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