Digital sustaining OOH spend | Wins for MEC, DDB, Ruder Finn

Plus: Spikes names advertiser of the year, Birds Eye goes cinematic for chips

View in web browser   Monday, 07 August, 2017 30% growth in digital sustaining OOH market: Magna Olivia Parker A new study by Magna and IPG Mediabrands predicts a thriving DOOH ad environment over the coming years.   Dairy Farm Singapore retains MEC Babar Khan Javed For the 18 year, Dairy Farm Singapore has retained MEC as its agency for integrated marketing communications.   Birds Eye Deli attempts to add class to chip creation Ad Nut J. Walter Thompson Melbourne created this film-like 'potato transformation' campaign.     DDB Group Hong Kong wins Peak Galleria business DDB Group Hong Kong won a four-way pitch to handle brand-communication strategy and creative for a new brand campaign for The Peak Galleria, owned and managed by Hang Lung Properties.   Ruder Finn appointed by cheese-tea brand RTG Holdings appointed Ruder Finn Asia to manage LiHO, a tea beverage brand that has more than 80 outlets in Singapore and specialises in cheese tea.   Spikes Asia names Samsung as advertiser of the year Staff Reporters Samsung will be honoured as advertiser of the year at this year's Spikes Asia Festival.   Editor's Picks Manulife touts 91-year-old agent's world-record service Staff Reporters The insurer honoured a Hong Kong agent's 68-year (and counting) career.   100 Most: When parody leads to IPO (probably) Jenny Chan 陳詠欣 Hong Kong media property is turning tongue-in-cheek irreverence into a financial milestone.   Ready player one? Hong Kong bets on esports Soon Chen Kang 江欣珍 The Hong Kong government hopes esports can be a tourism draw, starting with the ICBC (Asia) esports and Music Festival this weekend. We look at the prospects for success.   Premium Bravery in advertising is a relative concept James Thompson One of James Thompson's ads was praised for its boldness, but here's the true story.   Promoted YouTube, Spotify, Vice and more are embracing chat extensions Staff Writer With brands finding new private avenues for communication, it's time to reevaluate the potential of IM platforms.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 The Fullerton Hotel   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel

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