9 Singapore National Day campaigns (good and bad) | Interview: Booking.com's global PR head

Plus: OMD and Xaxis join JWT on MGM launch, automated Twitter image search, and our latest WTF item

View in web browser   Wednesday, 09 August, 2017 9 campaigns (good and bad) for Singapore National Day 2017 Faaez Samadi In honour of Singapore's 52nd birthday, we take a look at some of the brand campaigns and promotions celebrating the Lion City.   Booking.com global PR head on Japan, data, the award fallacy David Blecken In Tokyo, Leslie Cafferty discusses her aims for the brand in Japan and why it's important to give freedom to local markets.   OMD and Xaxis join JWT for MGM Cotai launch J Walter Thompson led the selection of OMD and Xaxis to handle media strategy for the upcoming launch of the US$3.3 billion resort.     Brands can now automate image search on Twitter with Einstein Vision Emily Tan Einstein Vision for Social Studio is part of Salesforce Marketing Cloud's social-media solution.   Editor's Picks What boob thought up this discount scheme? New in our WTF archive: A Hangzhou restaurant embarrasses itself (we can only hope) with a discount based on bra size.   Fire, then no embers: How Uber's first brand crisis in Asia fizzled out Jenny Chan 陳詠欣 Snarky remarks like "If you're craving fire from your Honda Vezel, UBER" on social media can be eliminated with assurance and assuage, say experts.   China's dominance putting HK creativity at risk Spencer Wong McCann & Spencer's chief creative officer Spencer Wong questions Hong Kong's creative future under pressure from "China Inc."   Cathay Pacific tunes into local sounds in latest campaign Ad Nut The airline's The Sounds of Travelling Well campaign features the audio bites from the Kuala Lumpur, Hong Kong, Osaka and Kyoto routes.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 The Fullerton Hotel   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel

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