100 Most makes parody into an IPO filing | Embrace AI | Cashless fight

Plus: Australian retailer's rebranding ad had ONE job | All the latest moves and wins

View in web browser   Thursday, 03 August, 2017 100 Most: When parody leads to IPO (probably) Jenny Chan 陳詠欣 One of the newest entrants into the advertising and media market in Hong Kong has managed to turn tongue-in-cheek irreverence into a financial milestone.   VMWare CMO: Embrace AI, don't fear it Faaez Samadi It's laughable for marketers to worry about artificial intelligence, as it will make people's jobs easier and more fulfilling, according to marketer Robin Matlock.   Catch up on the latest movers and winners Our rolling compilation of appointments and business wins. New items today on The Works (pictured), Blis, Lion & Lion, Reuter Communication and more.     WTF: Big W's rebranding is not a big win Australian retailer's rebranding ad had ONE job.   Alibaba and Tencent's fight over Chinese cashless spenders escalates Yiling Pan Rivals provide real-money discounts and deals during 'cashless week'.   Editor's Picks How Mercedes-Benz is steering toward younger buyers Rick Boost, Faaez Samadi Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.   Why Facebook's mobile video guidelines are practical but not perfect Emily Tan When Emirates optimised a TVC to these guidelines, 6.5 times more people viewed the optimised video to the 10-second mark   Construction company fields gaily-painted concrete trucks Staff Reporters In Malaysia, construction company Lafarge invited students to paint its trucks using Dulux paints and is now letting members of the public vote on their favourite designs.   40 Under 40 2017: Nominations now open Olivia Parker 40 Under 40 is back! Nominate your future leaders for our annual list before the deadline on September 1.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 The Fullerton Hotel   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel

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