New leaders at AKQA, Mindshare Japan, MEC Singapore | KFC turns 30 in China

Plus: W Asia Bali wins, Korean Air and BBC explore Korean culture, Toilet Tourism Awards

View in web browser   Tuesday, 04 July, 2017 AKQA Tokyo hires former Uber marketer as GM David Blecken The appointment replaces AKQA's business director, who is now in charge of BBC World Japan.   New leadership in place at Mindshare Japan David Blecken The agency has appointed a local leader as the former MD returns to the US.   GroupM names Singpore NewCo lead Faaez Samadi, Robert Sawatzky MEC chiefs in Thailand, Philippines, Malaysia and Vietnam to lead newly merged agency with Maxus in their markets.     KFC turns 30 in China, but plans to remain a 'young brand' Soon Chen Kang 江欣珍 After AI, anime and premium ice cream, top marketer Steven Li explains what's next for the fast-food giant.   W Asia expands in Bali with new wins Faaez Samadi Agency is launching a music festival and new beach properties.   Korean Air explores heart of Korean culture with BBC series Ad Nut Branded content series will be run online on BBC's culture site and later on air for BBC World News.   Beyond advertising: Designing value at all touchpoints Daniel Hagmeijer It's time that marketers start thinking more about purposely designing coherent experiences.   Editor's Picks The hottest brands in Vietnam See which brands made our exclusive, just-released top 100 brand ranking for Vietnam, plus demographic infographics and expert insights.   Kia loves its hamsters, but they seem to lack 'Soul' Ad Nut Maybe give the weirdly large rodents a rest now?   Nissin trumpets white mystery meat for its anniversary David Blecken More amusement from everyone's favourite noodle brand.   WTF: The Toilet Tourism Awards are a real thing See if we can make it through an item about toilets without groan-inducing puns.   Events The Trade Desk Programmatic Breakfast Briefing Jul 13, 2017 The China Club   Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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