Kabaddi and Kwangl? | Watch: The MediaWorks Experience | Nielsen deal with JD.com

Plus, Havas wins Michelin, Isobar ecommerce practice, Apple Pay, Porsche, Google

View in web browser   Tuesday, 25 July, 2017 Kabaddi? Kwangl? Don't know these words? Maybe you should Babar Khan Javed The Puneri Paltan Tigers, a team in India's hugely popular Pro Kabaddi League, have signed on with Kwangl, a platform that turns hashtags into brand-building actions.   Watch: The MediaWorks Experience 2017 Rick Boost Eight teams. Four days. One winning pitch. Grab your popcorn.   Nielsen and JD.com partner to address attribution Soon Chen Kang 江欣珍 Collaboration allows Nielsen to tap into the user base of the ecommerce platform for its multi-touch attribution product.     Havas Media wins Michelin account off MEC Emily Tan Havas Media won the business after a pitch earlier this year and will take over the account this month.   Isobar formalises commerce practice globally Jenny Chan 陳詠欣 More than 1,000 existing commerce specialists will be roped into the global Isobar Commerce practice.   Apple Pay makes push in China with big discounts Mason Hinsdale Apple's moves to popularise Apple Pay amongst Chinese users have heretofore been somewhat anemic.   Google updates its feed to improve contextual messaging Babar Khan Javed Google has updated the feed in its search app to include data points across Google apps and offer users actionable ideas and advice on how they can pursue their interests.   Wieden+Kennedy wins China BMW pitch Staff Reporters After year-long pitch, the agency's Shanghai shop will take on a variety of digital creative work.   Editor's Picks Premium Porsche: Daring to be 'a bit mad' Faaez Samadi 'Courage' is at the core of Porsche's brand identity. Carl Isenbeck, marketing director of Porsche APAC, explains why this attribute is also central to the carmaker's latest marketing strategy.   Let's talk about me-commerce Danley Stone Real-world examples of brands working to win favour in an era of increasingly demanding consumer behaviour.   The top 100 brands in 13 APAC countries Exclusive: Rankings of the top 100 brands in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.   See the latest New Business League ranking Staff Reporters Creative and media agencies jockey for position in R3's monthly tally of new business.   New Twitter data shows clampdown on online abuse Faaez Samadi The social-network site said new technology means the fight against trolls, one of its biggest issues, is getting better.   Premium Inside the Marriott-Starwood merger's loyalty challenge Jenny Chan 陳詠欣 Hospitality gets personal: Marriott International's Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 The Fullerton Hotel   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel

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