In our last 2 Facebook ad case studies, we focused on how you can use your MailChimp list to find people similar to your existing customers on Facebook, which our data shows can more than double an ad's ROI. But for Fountain Pen Revolution, using Facebook ads to target an audience that is already engaged with their brand helps them drive more sales for what they consider to be a niche product
"To target people who are already subscribed to our newsletter list seems better than targeting our general Facebook followers," says CEO Kevin Thiemann. "People on Facebook might just click Like without thinking, but people on our list have expressed an interest in hearing from us."
They created a $25 ad to target their full list that generated $211.80 in sales—a 747% ROI—and reached 6 new buyers through ad shares from their existing customers.
Check out the case study for more tips on how Fountain Pen Revolution uses Facebook Ads in MailChimp to engage their email contacts. | |
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