GroupM wins massive LVMH account | Twitter hoax hits McDonald's HK

Plus, MediaCom's global Richemont win, Mobile lessons from Japan, Who is Mr Chan?

View in web browser   Monday, 31 July, 2017 GroupM tipped to win US$450 million LVMH APAC account Matthew Miller Network to create bespoke agency L'Atelier to handle the business.   McSuicide? Twitter hoax affects McDonald's Hong Kong Jenny Chan 陳詠欣 McDonald's Hong Kong received worldwide publicity over the weekend due to a Twitter squatter making cryptic posts about suicide, kidnap and romantic rejection.   MediaCom snatches global Richemont business Maisie Mccabe The review for the owner of Montblanc, Piaget and Cartier kicked off in the middle of last year.     Lessons from Japan's most mobile-friendly brands David Blecken Mercari stands out as a brand that understands the mobile experience.   You are 'Mr Chan' in new Hong Kong Airlines spot Ad Nut In which the carrier keeps its celebrity brand ambassador off camera until the very end.   UM Australia names new CEO Soon Chen Kang 江欣珍 The position fell vacant after former CEO Ross Raeburn left to be the CEO of Ansible.   Singtel retains Click2View for content marketing Babar Khan Javed Click2View, a content marketing agency, has retained the digital content account for Singtel for a second year.   Editor's Picks Top 5 politically incorrect ads Rick Boost The gross, the bad, and the awkward.   How AI could save the CMO's role, plus more learnings for brands Emily Tan The chief marketing officer role is too big, too undefined and too wide-ranging, IBM's tech evangelist warned at a recent UK event.   The stories behind Asia's Top 1000 Brands Flying high or falling to earth? Brands that moved one way or another in our exclusive research, and why.   P&G: Superiority strategy is paying off Simon Gwynn The stability of the business vindicates its selling off of brands in recent years, changes to improve productivity, and a focus on "irresistible superiority" in product, packaging and advertising.   Starbucks ups investment in China after strong sales growth Simon Gwynn Coffee empire to acquire the 50 percent of the China business it does not own from partners Uni-President Enterprises and President Chain Store.   Digital expansion at Campaign Asia Staff Reporters Campaign Asia expands digital operations and implements data-led intelligence to optimise reader's experience.   Promoted Don't pay for the ad: pay for the results Staff Writer Disruptive elements like burgeoning tech and increased transparency are contributing to the growth of an outcome-based programmatic economy.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 The Fullerton Hotel   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel

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