Amazon cometh | Mobile games: time to tango | Can you handle today's talent?

Plus: Multi-screen kids, Outbrain, Weber Shandwick, FourFourTwo, Nissan, Dior

View in web browser   Wednesday, 26 July, 2017 Amazon finally enters Asia Pacfic via Singapore Babar Khan Javed Industry insiders weigh in on the coming ecommerce "bloodbath" and how brands will have to step up their game.   Premium Mobile games are go Marco Koeder A massive opportunity is opening up in the free-to-play mobile gaming sector for innovative brands ready to collaborate—so it's time to tango.   Are you truly ready for today's young talent? Torie Henderson An ambitious, nimble and agile new generation of talent is emerging in the industry. Those in leadership roles need to ask whether they are making enough bold moves to capitalise on this potential.     Outbrain ventures into programmatic native ads Soon Chen Kang 江欣珍 Content distrobutor acquires demand-side platform Zemanta.   Weber Shandwick hires ECD from Uber Faaez Samadi Ali Grayeli joins to lead PR agency's creative strategy.   How young minds engage in an always-on world Silvia Leiva Research is shedding light on how children operate in today's on-demand, multi-screen environment: what draws them in, what they engage with and how they react, writes Silvia Leiva of Carat Asia Pacific.   CMO Q&A: Nissan's Roel de Vries Diana Bradley Nissan's head of marketing talks about his stance on autonomous cars, auto shows, and integrating advertising and PR.   FourFourTwo signs partnership with Ballr Staff Reporters Global football publication teams up with live football fantasy app for commercial opportunities.   Editor's Picks Last call for Agency Marketer Partnership Awards You have until 6 pm today (SG/HK) to get entries in.   Scoot-Tigerair rebranding: See Scoot's new livery, uniforms and tagline Staff Reporters Scoot and Tigerair have completed the brand integration they announced nine months ago.   There's a reason this boy astronaut wants to escape his world Ad Nut Beautiful film from US makes a strong point about heroes.   Photos: Adidas and FC Bayern Munich event in Singapore Staff Reporters Event featured FC Bayern Munich stars Thomas Müller, David Alaba, and James Rodriguez.   Dior most relevant luxury brand for China's gen-Z Yiling Pan The brand is highly effective at inspiring Chinese youth to express the cultural values and philosophy they stand for, according to RTG Consulting.   The top 100 brands in 13 APAC countries Exclusive: Rankings of the top 100 brands in Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 The Fullerton Hotel   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.