MullenLowe's new India brand | GroupM 'selfie to sales' offer | VR tips

View in web browser   Wednesday, 05 July, 2017 Vikas Mehta to head new full-service MullenLowe agency in India Olivia Parker MullenLowe continues its hyper-bundling strategy with PointNine Lintas, which will unite nine capabilities in one agency.   GroupM to offer clients Jet8's selfie-rewards platform Matthew Miller The 'selfies to sales' mobile-engagement platform offers claimed reach of 350 million Southeast Asia consumers and a real-time view of ROI.   Stanley Ngai to lead 'NewCo' Hong Kong Jenny Chan 陳詠欣 Former Maxus MD to head up new GroupM agency in Hong Kong, the latest in a drip-fee of 'NewCo' country market appointments.     When and where to use VR in marketing Soon Chen Kang 江欣珍 Speakers at the Mobile World Congress Shanghai share best practices for VR use in marketing.   Key takeways from Behavioural Exchange 2017 Babar Khan Javed Online nudging and 'design thinking' among the behaviours up for debate   Society wins Nike social media remit in Hong Kong Faaez Samadi IPG Mediabrands' social-media unit to provide social and content strategy to global sports brands.   Editor's Picks KFC turns 30 in China, but plans to remain a 'young brand' Soon Chen Kang 江欣珍 After AI, anime and premium ice cream, top marketer Steven Li explains what's next for the fast-food giant.   The hottest brands in Vietnam See which brands made our exclusive, just-released top 100 brand ranking for Vietnam, plus demographic infographics and expert insights.   8 things to know about the future of media in Japan David Blecken Key findings from PwC's global entertainment and media outlook 2017 to 2021.   Beyond advertising: Designing value at all touchpoints Daniel Hagmeijer It's time that marketers start thinking more about purposely designing coherent experiences.   Events The Trade Desk Programmatic Breakfast Briefing Jul 13, 2017 The China Club   Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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