Lufthansa's lessons | Spikes jury chiefs | Dentsu's B-Team

View in web browser   Friday, 07 July, 2017 No room for schadenfreude in Lufthansa's marketing Jenny Chan 陳詠欣 For Lufthansa's top marketer, empathy and observation are keys to better customer experience.   2017 Spikes Asia jury presidents announced Staff Reporters Meet the industry leaders who will be casting their critical eye over this year's work at 2017 Spikes Asia.   No briefs, slides or ads: inside Dentsu's B-Team David Blecken A small, under-the-radar creative unit connects diverse specialists to offer non-advertising solutions greater than the sum of their parts.     OMD tackles payment pains with Hong Kong e-commerce firm Jenny Chan 陳詠欣 An alliance between OMD and Fusion gives clients exclusive access to the latter's e-tailing technologies.   Ant Keogh departs Clemenger BBDO Melbourne Soon Chen Kang 江欣珍 In a surprise move, the chief creative of Clemenger BBDO Melbourne has announced his departure shortly after the Cannes Lions.   Move and win roundup: Geometry Global, DAN, Isobar, McCann, BBC and more Staff Reporters A weekly collection of notable people moves and account news.   WPP merges Wunderman and Possible Gurjit Degun WPP has folded Possible into Wunderman as it aims to "better meet the demands of global marketers today and in the future".   Editor's Picks Facebook's CMO dishes on fake news and the social network's latest mission Diana Bradley Gary Briggs talks about how Facebook is connecting the world, engaging Generation Z and fighting fake news.   Mindshare CEO: Drop outdated models and make media fun again Nick Emery The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.   Tops in Thailand: Exclusive brand ranking See which brands made our exclusive, just-released top 100 brand ranking for Thailand, plus demographic infographics and expert insights.   Events The Trade Desk Programmatic Breakfast Briefing Jul 13, 2017 The China Club   Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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