The best brands in Australia | Vietnam myths debunked | Haagen-Dazs and Pharrell

View in web browser   Thursday, 13 July, 2017 On top down under: Australia's best brands See which brands made our exclusive, just-released top 100 brand ranking for Australia, plus demographic infographics and expert insights.   Four Vietnam marketing myths, busted Babar Khan Javed Nielsen dispels four misconceptions about the rural market, addressing common concerns of CMOs and distribution partners.   Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign Kathryn Luttner Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday made extraordinary".     TripAdvisor aims to create one-stop shop with Deliveroo deal Soon Chen Kang 江欣珍 The collaboration allows Deliveroo's restaurant partners featured under the travel booking site's restaurant listings to take orders directly from site visitors.   Agency of the Year Awards opens for 2017 entries Staff The most prestigious advertising and communications industry awards in Asia-Pacific returns for its 24th edition.   Editor's Picks Gary Vaynerchuk calls TVCs "horseshit" at RISE Jenny Chan 陳詠欣 In an expletive-laden delivery at RISE 2017 in Hong Kong, media entrepreneur Gary Vaynerchuk said success all comes down to "trading attention".   Uniqlo aligns with top wheelchair tennis player David Blecken Gordon Reid will inform product development among other responsibilities.   Ex-Twitter boss Kathy Chen blames cultural differences for hiring backlash Soon Chen Kang 江欣珍 The former Greater China managing director opens up about the controversy surrounding her PLA past, and her recent switch into the film industry.   SEA on par with global viewability standards: IAB Faaez Samadi A new report shows the region holding its own against US-defined standards for desktop display advertising.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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