Thailand's top brands | Japan home-sharing battle | Sadoun's message

View in web browser   Thursday, 06 July, 2017 Tops in Thailand: Exclusive brand ranking See which brands made our exclusive, just-released top 100 brand ranking for Thailand, plus demographic infographics and expert insights.   The brand battle for Japan's holiday rentals market is just beginning David Blecken Rakuten is looking to HomeAway's brand to help it compete following the approval of a law to regulate vacation rental services.   Publicis' Sadoun comes out fighting after Cannes pullout attacks Gemma Charles Publicis Groupe chief executive Arthur Sadoun has delivered a bullish defence of his decision to withdraw the network from trade events and flagship award shows such as Cannes Lions.     Independent players can exist outside Google and Facebook duopoly: MCN Babar Khan Javed The free pass that the digital majors get in viewability standards is bringing chaos to the programmatic advertising ecosystem, said MCN's chief data officer.   CMOs should activate categories on a micro region basis: Nielsen Babar Khan Javed In order to succeed in the ASEAN region, new market entrants must understand the takeoff points that make or break categories and align their distributors across nations.   The Trade Desk Programmatic Breakfast arrives in Hong Kong next week Staff Reporters In just 7 days, we will join The Trade Desk for a breakfast briefing on programmatic buying, exploring the latest opportunities to build brands and drive marketing goals.   Editor's Picks When and where to use VR in marketing Soon Chen Kang 江欣珍 Speakers at the Mobile World Congress Shanghai share best practices for VR use in marketing.   GroupM to offer clients Jet8's selfie-rewards platform Matthew Miller The 'selfies to sales' mobile-engagement platform offers claimed reach of 350 million Southeast Asia consumers and a real-time view of ROI.   KFC turns 30 in China, but plans to remain a 'young brand' Soon Chen Kang 江欣珍 After AI, anime and premium ice cream, top marketer Steven Li explains what's next for the fast-food giant.   Events The Trade Desk Programmatic Breakfast Briefing Jul 13, 2017 The China Club   Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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