SEA viewability improves | Ex-Twitter China MD speaks | Vaynerchuk's RISE rant

View in web browser   Wednesday, 12 July, 2017 SEA on par with global viewability standards: IAB Faaez Samadi A new report shows the region holding its own against US-defined standards for desktop display advertising.   Ex-Twitter boss Kathy Chen blames cultural differences for hiring backlash Soon Chen Kang 江欣珍 The former Greater China managing director opens up about the controversy surrounding her PLA past, and her recent switch into the film industry.   Google takes on Outbrain with native programmatic Babar Khan Javed Taking the programmatic capabilities of AdSense to battle Outbrain and Oath, Google is now offering native ads with eligible publishers.     Gary Vaynerchuk calls TVCs "horseshit" at RISE Jenny Chan 陳詠欣 In an expletive-laden delivery at RISE 2017 in Hong Kong, media entrepreneur Gary Vaynerchuk said success all comes down to "trading attention".   Uniqlo aligns with top wheelchair tennis player David Blecken Gordon Reid will inform product development among other responsibilities.   New Volkswagen Gold VR campaign goes back to the future Ad Nut Ad Nut casts a discerning eye over the latest TVC and 360 video from VW Golf, which promise to 'make the future real'.   Editor's Picks Why Japan needs strategic communications when buying foreign assets Kyota Narimatsu Japanese corporations have a compelling opportunity to take a proactive approach to cross-border M&A in 2017, says Kyota Narimatsu of Finsbury.   Spikes Asia announces 2017 programme Staff Writer Gianni Gurnani Gigi Giubilee, Angela Lee, Marko Klijn & Victor Knaap among first speakers announced   Alibaba going all out on 'new retail' Soon Chen Kang 江欣珍 Not content with just ecommerce, Alibaba also wants to enable the offline retail market   "Snapchat is growing up" Babar Khan Javed The self-touted 'camera company' is caving into pressure from investors to demonstrate an interest to please advertisers   Events The Trade Desk Programmatic Breakfast Briefing Jul 13, 2017 The China Club   Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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