Roundup of moves and wins | NZ brands' formula for APAC success | Adtech mergers

Plus: One day a machine will choose your underwear, Google Glass returns and our latest WTF entry

View in web browser   Friday, 21 July, 2017 'Clean and green' driving NZ brand growth in Asia Faaez Samadi Thanks to focus on provenance and health, New Zealand brands are punching well above their weight throughout Asia, according to Carl Stephens, managing director at Baldwin Boyle Shand.   Move and win roundup: Dentsu, ComScore, Publicis, Grey, Edelman, more Staff Reporters A weekly collection of notable people moves and account news.   Programmatic pants Clay Schouest Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.     Premium Cyber seeing will soon be AI believing Kim Benjamin The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.   Why advertising technology mergers will continue Babar Khan Javed OPINION: As the duopoly gets stronger, adtech platforms realize that the only way to stand a chance is by joining forces.   Publicis returns to organic growth in second quarter John Harrington Organic revenue grew 0.8 percent despite weak FMCG sector.   Google relaunches Google Glass Babar Khan Javed Whereas most products launched by internet companies rely on consumer-side interest to validate business side application, Google Glass has stumbled into the exact opposite.   Editor's Picks The brand opportunity in the Philippines Faaez Samadi, Rick Boost Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.   Not so great moments in press releases New in our reporter's notebook of WTFery: One press release achieves a record low fact-to-drivel ratio, while another shows us it's [sic] edits.   A day in the shopping life of a young affluent Chinese man Yiling Pan Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.   Premium Shattering the over-60 stereotype Helen Roxburgh Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 The Fullerton Hotel   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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