Reebok awards SEA social remit | IndaHash brings influencer platform to APAC

Plus: Philippines brand opportunities, stereotyping over-60s, photos from our recent programmatic events

View in web browser   Thursday, 20 July, 2017 Reebok awards social-media remit in six SEA markets Matthew Miller Red2 Digital will provide content creation, creative development, paid social, analytics and CRM.   IndaHash enters Asia-Pacific Faaez Samadi European influencer-marketing platform establishes regional office in Singapore.   The brand opportunity in the Philippines Faaez Samadi, Rick Boost Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.     Premium Shattering the over-60 stereotype Helen Roxburgh Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.   Google introduces voice based search within analytics Babar Khan Javed Democratizing access, Google has launched a voice based interface for users of Google Analytics, lowering barriers to entry for those unqualified or unfamiliar with the system.   KPIs vs standards: Mobile marketing in the new world Rohit Dadwal Proper standardised digital advertising guidelines don't need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.   Editor's Picks The next Cannes invasion: risk-management experts Tetsuya Honda As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.   Facebook to launch news subscription model later this year Emily Tan The plan is to steer readers to the publisher's home page so they can subscribe and to erect a paywall that will require readers to subscribe after 10 articles.   Promoted Photos: Programmatic Breakfast Briefing in Hong Kong Staff Writer Packed with thought-leadership, the morning sessions gave attendees the opportunity to learn more about the customer journey, and how programmatic is impacting the marketing industry.   Promoted Photos: Programmatic Summit in Tokyo Staff Writer Photos from Tokyo's inaugural event, exploring the fast-developing programmatic landscape of Japan.   Pick a brand, see 14 years of APAC performance Asia's Top 1000 Brands: Enter the 'Brand Analytics' section to view historical performance, ranking by country and more.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 The Fullerton Hotel   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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