P&G's Marc Pritchard on transparency | VW Tiguan film | Publicis' awards bombshell divides industry | Engagement Meter: Most viewed on YouTube |

View in web browser   Tuesday, 04 July, 2017 'When we do that, all boats will rise and life will be good': Marc Pritchard, P&G Prasad Sangameshwaran Addressing a select group in the IAA Cabana at Cannes Lions, the chief brand officer of consumer goods giant, Procter & Gamble lays down some ground rules for raising marketing effectiveness and renews his appeal for transparency in the digital media   Volkswagen's Tiguan turns adventures into stories Campaign India Team Watch the ad film conceptualised by DDB Mudra here   Global: Publicis Groupe's awards bombshell divides industry Simon Gwynn Publicis Groupe is facing continued scepticism over its decision to withdraw from awards and trade shows for a year from 1 July, with one top UK marketer warning that he is "not sure they have got it right".   Opinion: Looking through my eyes Saumitra Prasad The practice of looking through the eyes of others makes one a better marketer and a better person   Unmetric Engagement Meter: Most viewed on YouTube (22 June - 2 July) Campaign India Team Videos from Samsung, YiPPee, Dell, Fair and Lovely, One Plus and more...   Editor's Picks Making sense of Vivo's Rs 2,199 crore bid for the IPL Raahil Chopra We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI   'We will continue to be good listeners': Terry Savage, chairman, Cannes Lions Prasad Sangameshwaran In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival   Images from Cannes Lions 2017 Campaign India Team Candid shots from the week long festival   New Business League: May 2017 update Campaign India Team JWT and Havas retain their lead

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