MullenLowe Group enters Japan | KFC Huawei phone | Taiwan's top brands

View in web browser   Monday, 10 July, 2017 MullenLowe Group launches in Japan David Blecken The new network will span creative, media and digital transformation.   Yes, it's a KFC phone Soon Chen Kang 江欣珍 KFC launched limited edition Huawei phones to celebrate its 30th anniversary and growth into a 5,300-restaurant chain in China.   Taiwan's top brands: Exclusive ranking See which brands made our exclusive, just-released top 100 brand ranking for Taiwan, plus demographic infographics and expert insights.     Viewability “just a box-check”, not an effective metric Faaez Samadi Brands and agencies need to think of viewability as just a starting point when it comes to meaningful insights and analytics in digital advertising, said the CEO of Inskin Media.   (Block) chain reaction: A new model for marketing? Luke Janich What does blockchain technology have to do with marketing? Potentially a lot.   Editor's Picks No room for schadenfreude in Lufthansa's marketing Jenny Chan 陳詠欣 For Lufthansa's top marketer, empathy and observation are keys to better customer experience.   2017 Spikes Asia jury presidents announced Staff Reporters Meet the industry leaders who will be casting their critical eye over this year's work at 2017 Spikes Asia.   No briefs, slides or ads: inside Dentsu's B-Team David Blecken A small, under-the-radar creative unit connects diverse specialists to offer non-advertising solutions greater than the sum of their parts.   Events The Trade Desk Programmatic Breakfast Briefing Jul 13, 2017 The China Club   Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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