Making sense of Vivo's IPL bid | Opinion: The blind spots in publisher revenues | J&J: Agencies still the better option over in-house | Bajaj Electricals films | MMGB |

View in web browser   Monday, 03 July, 2017 Making sense of Vivo's Rs 2,199 crore bid for the IPL Raahil Chopra We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI   Opinion: The blind spots in publisher revenues Sandeep Balani How does one locate the blind spots in publisher revenues and eliminate them?   J&J: Agencies still the better option over in-house capability Faaez Samadi Global CMO Alison Lewis lists China and India as the two priority markets for growth   Bajaj Electricals takes the animated route to depict real-life stories Campaign India Team Watch the ad films conceptualised by Onads Communications here   MMGB: BBC Wimbledon Campaign India Team Watch the film conceptualised by Y&R London here   Kedar Teny joins Sony Pictures Networks Campaign India Team Was director, marketing and digital at McDonald's India (West & South) prior   Promoted Partner Content: Direct from Cannes: Marketing is now a service, says Alibaba marketing head Partner Content Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves   Editor's Picks Images from Cannes Lions 2017 Campaign India Team Candid shots from the week long festival   Blog: Arrey bhai, why would you do that? Sandeep Goyal Conflict of interest is not confined to cricket players and the multiple positions of authority they hold within the ecosystem. Brands associated with cricket too are getting themselves into strange situations.   CIDCA 2017: Images from the awards night Rashmi Mallya Mindshare bagged the Agency of the Year title at the Campaign India Digital Crest Awards 2017 (CIDCA), while HUL and Star TV shared the Client of the Year title   New Business League: May 2017 update Campaign India Team JWT and Havas retain their lead

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