M&A slowdown | Oath takes on duopoly | Emoji day

View in web browser   Monday, 17 July, 2017 China leads global M&A slowdown: R3 Soon Chen Kang 江欣珍 Dentsu leads the pack in APAC with an acquisition value of $146 millions and a total of six deals, as traditional players dominate, bucking a global surge of unconventional acquirers.   Oath's shot at rivalling the Facebook Google duopoly Babar Khan Javed Following the amalgamation of Yahoo and AOL into Oath, a community of advertisers has spoken in favor of competition that challenges the duopoly.   Google: Engage brands "all the way to the checkout" Faaez Samadi Google and Kantar TNS underscore how brands have the chance to engage consumers all through their purchase journey thanks to mobile, though being top of mind is still critical.     Asia Miles CEO: Loyalty points should not be virtual currency Jenny Chan 陳詠欣 Stephen Wong discusses all the sticking points about your Asia Miles points with Campaign Asia.   Smile! It's world emoji day Madhavi Tumkur Yes, it's an official day. Just the excuse you needed to master a new communication tool   Editor's Picks KFC: why making weird products seems to be a global brand strategy Emily Tan Think the KFC smartphone is weird? You haven't seen anything yet.   Haagen-Dazs taps Pharrell Williams and millennials for global ad campaign Kathryn Luttner Saatchi & Saatchi London gives the ice cream brand a youthful vibe in a new spot titled "Everyday made extraordinary".   The quest for better mobile native ads in China Soon Chen Kang 江欣珍 Amplifi China, the media investment arm of Dentsu Aegis Network China, has partnered with leading publishers to dig deeper into consumer mobile behaviours.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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