Joseph George quits | La Perla's lesson in China | YouTube leaderboard

View in web browser   Tuesday, 18 July, 2017 Joseph George quits MullenLowe Lintas Group Campaign India Team He moves on to pursue his "big dream" after 26 years with the agency network   Facebook's guide to video advertising in the mobile age Mark Rabkin Mark Rabkin at Facebook explains why there's a whole new playbook for mobile ads, and also how to get the best out of them.   La Perla's ecommerce education in China Soon Chen Kang 江欣珍 La Perla APAC CEO Chiara Scaglia is working out how the brand maintains its luxury appeal in the ecommerce age.     The potential to fight ad fraud with blockchain Babar Khan Javed As advertisers struggle to prevent digital ad fraud, blockchain technology holds promise, but still more in theory than practical terms   Drawbridge teams up with Mitsui for Japan launch Soon Chen Kang 江欣珍 Mitsui becomes investor in US ad tech startup seeking to grow distribution and data reach in Japan.   Asia-Pacific YouTube Ads Leaderboard: June 2017 Staff Reporters The latest list features Unilever's episodic Ramadan campaign in Indonesia and a triple-play from Panasonic including a lively musical hit in Japan.   Editor's Picks Watch: Adland's push for a more inclusive industry Nicola Kemp, Daniel Allen Hailing from Airbnb and Mars through to Saatchi & Saatchi and Ogilvy, some of the biggest names in marketing and advertising have spoken out in a new documentary designed to highlight how agencies and brands can champion diversity and inclusiveness.   Asia Miles CEO: Loyalty points should not be virtual currency Jenny Chan 陳詠欣 Stephen Wong discusses all the sticking points about your Asia Miles points with Campaign Asia.   Online video set for massive growth globally Emily Tan As ever greater numbers adopt mobile video viewing, adspend in the sector will continue to see large hikes, said Zenith's latest report.   Events Agency | Marketer | Partnership Awards Aug 16, 2017 Singapore   Top 1000 Brands Breakfast Briefing | Singapore Aug 16, 2017 The Fullerton Hotel   Campaign Jobs   Williams Lea Tag: Content Writer /Editor Wan Chai, Hong Kong

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